Category archives: Big Idea

 

 

 

Let's Heart the Church

Read more
 

The real potential for growing your church and reaching more people in your local community is staring back at you on Sunday morning. Your church members are meaningfully connected to more people than you can reach on your own through social media. As pastors and church leaders, we cannot afford to miss the opportunity to get every church member engaged in their social media ministry.

 

Your Friends Need to Hear Your Story

Read more
 

Stories win our business. Marketing messages, billboards, websites and logos are safe bets. They are all things we can control. Think about car commercials. Car manufacturers show their premium models driving through pristine roadways or performing driving maneuvers, only properly executed by professionals under “controlled” circumstances. In part, they do this out of necessity. It’s [...]

 

My Generation is At Risk

Read more
 

Christianity is losing ground in America. It’s no secret that Christianity is losing ground in America. Fewer people call themselves Christians and fewer still show up to church on Sunday. This “decline” is the subject of numerous studies, articles, and books. I’ve read many of them and lament the current trends that just seem to [...]